WATER FOUL
Public Service Announcement for the Ad Council
Public Service Announcement for the Ad Council
This Public Service Announcement is advertising awareness about correctly following hunting laws and regulations. Some hunters participating in the sport abuse their rights, resulting in limitations and harsh rules mandated to all.
Because of the popularity of waterfowl hunting, two ducks were chosen as the focal point. In order to differentiate this PSA from other advertising, the mallards were abstracted. While hunting for food, ducks dive underwater and use their feet as propellers to help them steer in the right direction. When using this technique, they completely submerge their heads and thrust their rear ends in the air. Hunters know this as "duck butts". Ripples were constructed to show the illusion of water. Blaze orange as well as forest green were the two main colors of choice.
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